STAAH MAX - How to manage Mobile rates for Booking.com?

STAAH MAX - Manage OTA Promotion - How to Manage Mobile Rates for Booking.com?

This feature allows property to manage Mobile rates on Booking.com via STAAH MAX extranet.



Why is this feature useful?

• Attracts more bookings – Offering a mobile rate drives more potential guests to your property page
• Stand out in searches – A special badge will appear next to your property in search results and on your property page (On Booking.com customer site)

Examples of badge:







• Better price, better reviews, better ranking – Two-thirds of mobile bookings are made by millennials, who write more reviews than any other traveller group. Attracting them can positively impact your overall ranking on booking.com
 
How mobile rates work on Booking.com?

• Mobile rates are only visible to guests using the Booking.com app or mobile browsers.
• A minimum discount of at least 10% should be applied.
• Mobile rates apply to all your rooms and rate plans. The discount stacks on top of Genius discounts as well as any other promotions you’ve set up. However, it doesn’t get added to Country Rates or Deal of the Day.
• You can pick 30 days each calendar year to deactivate mobile rates.

Activate mobile rate and offer on Booking.com to tap into this valuable and expanding traveller segment. With a few easy clicks, you are all set to go.

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Who can use this feature?

• All STAAH MAX subscribers with connection to Booking.com enabled 
• No additional cost to enjoy this feature
 
Where is this found?
  1. Login to MAX Extranet > Channels Module > OTA Promotion

Click on ‘Add Promotion’



Select Channel to apply Promotion: ‘Booking.com’ and Promotion Type: ‘Mobile Rate’.



Follow prompts and complete as required.




Promotion requirements:


• Platform: We recommend to offer discounts to both ‘App and Mobile web’ users, as not all bookers have downloaded app. This is to ensure you reach a wider audience.

• Discount: Only % is supported. Minimum 10% discount applied

• Blackout dates: Select dates when this Promotion is not applicable. The promotion can't have more than 30 blackout dates. 

• Discount applies to all your room and rate plans offered on Booking.com. This discount stacks on top of Genius discounts as well as any other promotions you have set up. However, it doesn’t get added to Geo (Country) Rates or Deal of the Day

• Click on SAVE to create promotion


When promotion is successfully created and submitted to Booking.com, success message is returned to confirm Mobile Rates setup correctly, and it will appear as under on the OTA promotion page:




View > To see discount details
Edit > You are only allowed to change discount value and add or remove blackout dates. 
Delete > This action will delete the Mobile discount

Logs: Tracking logs available. All changes are tracked.
Can be tracked via Reports > Activity Logs > Log Type: OTA Promotion



Where can I see ‘Mobile Rates’ in Booking.com extranet?

Login to Booking.com extranet > Rates & Availability > Mobile Rates



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