STAAH MAX - What is Smart Pricing? How is it useful?

A tool designed to create and set discounts for direct bookers.

The Smart Pricing feature offers 5 discount types:

6. Advance Purchase: Allows you to scale the discount based on number of days booking is made in advance
7. Device: Identify and target bookers using mobile device
8. Multi Nights: Allows you to scale the discount based on number of stay nights
9. Region: Allows you to set discount targeting bookings from specific country(s)
10. Pay Now: Allows a property to reward bookers who pay at the time of booking. Properties must have a payment gateway integrated with MAX Booking Engine.
11.  Last Minute Deal: Allows property to attract Last Minute booker
    

Who can use Smart Pricing?

3. Properties subscribing to MAX Booking Engine
4. No additional charges - FREE
5. Easy setup

Where is the Smart Pricing feature found?

This feature is available via Booking Engine Module > High Conversion Tools > Smart Pricing

Some standard rules and conditions:

7. Enter discount as multiplier value – ie, if discount is 15%, value is 0.85
8. You need to link Package(s) to a Smart Pricing discount during setup
9. If more than 1 Smart Pricing discount applies to a rate searched, STAAH will apply/ consider the lowest rate, meaning the discount type with the maximum discount
10. Pay Now discount is additional to any other applicable Smart Pricing discount. Pay Now discount is calculated on top of applicable Smart Pricing discount (if available)
11. Enable ‘Apply Validity flag’ to set applicable validity period – based on booking date and stay date. 
12. Multi-validity supported
13. Black out dates:  Available when validity dates applied.

2. Smart Pricing discount can only be applied to packages that are available for public access
3. Extra Adult/Child discount – enable toggle to apply discount to Extra Adult/Child prices.

1. Discount calculated from daily rate

2. Discount applies to all guests booked (incl extra guests)
3. Option to apply cancellation policy to Smart pricing discount. Default policy is package cancellation policy.

How to setup Smart Pricing discounts?

Setup > Booking engine > High Conversion Tools

Smart Pricing > ‘Add’.

Discount Type: Advance Purchase 

Set discounts to attract early bookers.

1.       Enter discount name

2.       Select Policy Type

3.    Apply cancellation policy (if required)

4.     Select Advance Purchase

5.       Enter number of days in advance required for discount to apply and applicable discount.

a.       You can scale discount based on number of days in advance booking is made. Click on ‘+’ to add more.

ie: 2 nights @ 0.90

    5 nights @ 0.85

    7 nights @ 0.80

6.       Select package(s) you wish to link to this discount.

7.       Apply Validity (if required)

8.       Apply blackout dates (if required)

Save

Note: You may want to consider retiring advance purchase rate plans and replace with Smart Pricing

Discount type: Device 

Target on the ‘Go’ bookers by setting discounts for mobile bookers.

1.       Enter discount name

2.       Select Policy Type

3.    Apply cancellation policy (if required)

4.       Select Device

5.       Enter applicable discount

6.       Select package(s) you wish to link to this discount.

7.       Apply validity (if required)

8.       Apply blackout dates (if required)

Save

Discount Type: Last Minute Deals 

Discounts for Last minute bookers.

1. Enter discount name
2. Select Policy Type
3. Apply cancellation policy (if required)
4. Select Last Minute Deals
5. Enter number of days prior to arrival required for discount to apply and applicable discount
6. Select package(s) you wish to link to this discount.
7. Apply validity (if required)
8. Apply blackout dates (if required)

Save

Discount Type: Multi Nights 

Discounts for longer staying guests. The longer you stay the more you save!

1. Enter discount name
2. Select Policy Type
3. Apply cancellation policy (if required)
4. Select Multi Nights
5. Enter minimum nights required for discount to apply and applicable discount

                                                            i.      ie: 2 nights @ 0.90

                                                            ii.      5 nights @ 0.85

                                                          iii.      7 nights @ 0.80

6. Select package(s) you wish to link to this discount.
7. Apply validity (if required)
8. Apply blackout dates (if required)

Save

Note: You may want to consider retiring minimum night rate plans and replace with Smart Pricing.

_______________________________________________________________________________

Discount Type: Pay Now

Encourage customers to pay at time of booking by offering a discount. Customer will have option to 'Pay Now' with a discount of 'Pay On Arrival.' Remember, property needs to have payment gateway integrated with MAX Booking engine to offer this discount. If property has no payment gateway integrated, it is not possible to select this discount type.

1. Enter discount name
2. Select Policy Type
3. Apply cancellation policy (if required)
4. Select Pay Now
5. Enter applicable discount 
6. Select package(s) you wish to link to this discount.
7. Apply validity (if required)
8. Apply blackout dates (if required)

Save

Note: Pay Now option will display price with discount. Pay Later option will display price with no discount. 

Total amount, discount amount and amount paid displayed in bookings module.

Discount Type: Region

Increase bookings by targeting guests from specific region. Designed, targeted discounts that you can offer to guests from a market of your choice. Follow prompts and complete as required

1. Enter discount name
2. Select Policy Type
3. Apply cancellation policy (if required)
4. Select Region
5. Select Countries that will receive discount 
6. Select package(s) you wish to link to this discount.
7. Apply validity (if required)
8. Apply blackout dates (if required)

Save

How do I see Smart Pricing discounts already setup?

1. On Smart Pricing details page, you will see a list of created Smart Pricing discounts

1. Click on ‘View’ to see full details
   

1. Click on ‘Edit’ to update discount details. 
   

1. Click on ‘Select Packages’ to add/remove a package to a discount.
   

Package setup

In package setup:

2. View Smart pricing discount(s) applied to package.
3. Option to link/remove smart pricing discount to package.

How is this information displayed in Bookings Module?