**NEW** Mobile Rates On booking.com
STAAH is pleased to announce we have added another discount type which can be managed via OTA promotion module. This means, you can now manage mobile rates on booking.com via Instant extranet.
√ Attract more bookings – Offering a mobile rate drives more potential guests to your property page
√ Stand out in searches – A special badge will appear next to your property in search results and on your property page (On booking.com customer site)
Examples of badge:
√ Better price, better reviews, better ranking – Two- thirds of mobile bookings are made by millennials, who write more reviews than any other traveller group. Attracting them can positively impact your overall ranking on booking.com
How mobile rates work on Booking.com?
Mobile rates are only visible to guests using the Booking.com app or mobile browsers.
A minimum discount of at least 10%
Mobile rates apply to all your rooms and rate plans. The discount stacks on top of Genius discounts as well as any other promotions you’ve set up. However, it doesn’t get added to Country Rates or Deal of the Day.
You can pick 30 days each calendar year to deactivate mobile rates.
Activate mobile rate and offer on booking.com to tap into this valuable and expanding traveller segment. With a few easy clicks, you are all set to go
Who can use this feature?
All STAAH Instant subscriber with connection to booking.com enabled
No additional cost to enjoy this feature
Where is the feature found?
Login to Instant Extranet > Instant Module > OTA Promotion
How to create a Mobile Rate Discount?
OTA Promotion Module > click on’ Add Promotion’ button
Add promotion name > select promotion type > click on ‘Next’ button
Currently this feature only supports booking.com
Who will see this promotion? Click on arrow > Select User
We recommend to offer discount to both App and Mobile Web users. Not all bookers have downloaded app. This is to ensure you reach a wider audience
Set discount > enter applicable discount %
Must be at least 10% discount
Special note: Mobile rates apply to all your rooms and rate plans. The discount stacks on top of Genius discounts as well as any other promotions you have set up. However, it doesn’t get added to Geo (Country) Rates or Deal of the Day
If required, you can set blackout dates, meaning sensitive dates that you may not want to offer any discount
You can pick 30 days each calendar year to deactivate mobile rates
Save and all done!
A success message will be returned to confirm Mobile Rates setup correctly – example below:
On OTA promotion details page:
View > To see discount details
Edit > You are only allowed to change discount value and add or remove blackout dates
Delete > This action will delete the Mobile Rate discount
Tracking logs available. All changes are tracked
Click on ‘Logs’ to view
Click on ‘Changes’ to view change details
Where can I see ‘Mobile Rates in booking.com extranet?
Login to booking.com extranet > Rates & Availability > Mobile Rates