Convert Direct - Smart Pricing Feature

Convert Direct - Smart Pricing Feature


**AWESOME & FREE** STAAH Instant – ConvertDirect – Smart Pricing


Introducing Smart Pricing, a new FREE feature for STAAH ConvertDirect subscribers. This feature is designed to enhance the process of setting up deals offered on ConvertDirect. It allows you to setup deals to dynamically calculate pricing based on applicable conditions and the ability to target some specific markets.


There are 5 discount type:

  • Advance Purchase > Allows you to scale the discount based on number of days booking is made in advance
  • Mobile > Identify and target bookers using mobile device
  • Multi Nights > Allows you to scale the discount based on number of stay nights 
  • Region > Allows you to set discount targeting bookings from specific country(s)
  • Pay Now > Allows you to reward/offer discount to bookers that want to pay at time of booking. The incentive is of course a discount. However property is required to have payment gateway integrated with Convert Direct Booking Engine.


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Who can use Smart Pricing?

  • Properties subscribing to STAAH ConvertDirect (Both BAR and GRID)
  • Absolutely FREE
  • Easy setup

 

Where is this feature in Instant extranet?

ConvertDirect > Smart Pricing



What are the discount types available?

  • Advance Purchase > Allows you to scale the discount based on number of days booking is made in advance
  • Mobile > Identify and target bookers using mobile device
  • Multi Nights > Allows you to scale the discount based on number of stay nights 
  • Region > Allows you to set discount targeting bookings from specific country(s)
  • Pay Now > Allows you to reward/offer discount to bookers that want to pay at time of booking. The incentive is of course a discount. However, property is required to have payment gateway integrated with Convert Direct Booking Engine.






Some standard rules and conditions:

  • Enter discount as multiplier value – ie, if discount is 15%, value is 0.85
  • You need to link rate plan(s) to a Smart Pricing discount during setup
  • Smart Pricing discount does not apply to promo code rates
  • If more than 1 Smart Pricing discount applies to a rate searched, STAAH will apply/ consider the lowest rate, meaning the discount type with the maximum discount
  • By default, discount does not apply to extra guest charge. You can enable this via Promo Codes module
  • Pay Now discount is additional to any other applicable Smart Pricing discount. Pay Now discount is calculated on top of applicable Smart Pricing discount (if available)
  • If booking has a combination of rates plans and one or multiple does not offer PAY NOW option. By default, discount does not apply to extra guest charge. You can enable this via Promo Code module


  • Smart Pricing discount type is indicated in booking


  • Stats available via Channel Insights



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How to setup Smart Pricing discounts?

ConvertDirect > Smart Pricing > Click on Add Discount


Discount Type: Region


  1. Enter discount name
  2. Select Region 
  3. Select rate plan(s) you wish to link to this discount. Only rate plan(s) enabled to booking engine will be an option
  4. Select Country(s) using drop down box 
  5. Enter applicable discount 
  6. Save

Discount Type: Mobile

  1. Enter discount name
  2. Select Mobile 
  1. Select rate plan(s) you wish to link to this discount. Only rate plan(s) enabled to booking engine will be an option
  1. Enter applicable discount
  2. Save


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Discount Type: Multi Nights


  1. Enter discount name
  2. Select Multi Nights 
  1. Select rate plan(s) you wish to link to this discount. Only rate plan(s) enabled to booking engine will be an option
  1. Enter minimum nights required for discount to apply and applicable discount
  2. You can scale discount based on length of stay. Click on ‘+’ to add more 

ie: 2 nights @ 0.90 

    5 nights @ 0.85 

    7 nights @ 0.80

  1. Save


Note: You may want to consider retiring minimum night rate plans and replace with Smart Pricing.

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Discount Type: Advance Purchase


  1. Enter discount name
  2. Select Advance Purchase
  1. Select rate plan(s) you wish to link to this discount. Only rate plan(s) enabled to booking engine will be an option
  1. Enter number of days in advance required for discount to apply and applicable discount
  2. You can scale discount based on number of days in advance booking is made. Click on ‘+’ to add more 

ie: 2 nights @ 0.90 

    5 nights @ 0.85 

    7 nights @ 0.80

  1. Save


Note: You may want to consider retiring advance purchase rate plans and replace with Smart Pricing


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Discount Type: Payment Options On booking details page, the booker will see both payment options. Pay Now option will display price with discount.


  1. Enter Discount Name
  2. Discount Type, select Payment Options
  3. Select rate plan(s) you wish to link to this discount. Only rate plan(s) enabled to booking engine will be an option
  4. Select Pay Now. Pay on arrival option will automatically be selected/ enabled as well
  5. Enter applicable discount % or $ value
  6. Pay on arrival, select if you require credit card guarantee
  7. Save

On booking details page, the booker will see both payment options. Pay Now option will display price with discount.



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How do I see Smart Pricing discounts already setup?

Smart Pricing Details Page

  • On Smart Pricing details page, you will see a list of created Smart Pricing discounts
  • Click on ‘Edit’ to view full details



Rate Plan setup (Via Rate Plans Module)


In rate plan setup:


  1. Indicated if linked to a Smart Pricing discount
  2. You can add a rate plan to a or multiple Smart Pricing discount (If already setup)


Bookings made via ConvertDirect using Smart Pricing discount

1. Booking details - POS is Smart Pricing with discount type 


2. Export booking document - POS is Smart Pricing with discount type

3. Insights > Channel Insights


  1. Booking Stats will show a breakdown of bookings made via ConvertDirect 


  1. Report for breakdown by Smart Pricing discount type can be obtained via Promo Code Report

 

We have enhanced Smart Pricing feature. 


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